GREEN BOOK
Publish beautiful books in harmony with nature
Are you looking for a way to publish a book that will captivate readers with its quality while staying friendly to the planet? Discover GREEN BOOK – the innovative printing technology developed at the Totem Printing House. It is our answer to the growing expectations of the market. We combine the highest printing standards with genuine environmental responsibility, giving you a product that truly delights your readers.
What do you gain as a publisher, author, or self-publisher?
GREEN BOOK technology means sustainability — but also smart business. Here’s what it brings to your publication:
- Eye-catching quality: 1200 dpi printing guarantees crisp, razor-sharp text and stunning detail in illustrations, photographs, and graphics.
- Paper that tells a story: We use only FSC-certified papers and recycled materials. We recommend our proprietary Totem Velvet Ivory paper, optimised for digital printing. Its warm, creamy shade not only looks elegant but is exceptionally comfortable for the reader’s eyes.
- A carbon-neutral book: With the ClimateCalc system, we precisely calculate CO₂ emissions for your print run and neutralise them by purchasing certified carbon credits. The result? You can place the highly valued “CO₂ neutralized” logo on your cover.
- Flexibility and speed: We print exactly the quantity you need – from a few hundred to a few thousand copies. Fast turnaround times let you respond quickly to market demand without tying up cash in storage.
- Budget under control: An optimised workflow means lower costs. GREEN BOOK offers highly competitive pricing for small and medium print runs, as well as quantities previously reserved for offset printing.

Why does GREEN BOOK outperform offset?
To fully appreciate this breakthrough, simply compare it with traditional offset printing. Here’s where we win in terms of sustainability and efficiency:
- Zero start-up waste: Offset requires substantial paper waste for colour calibration and machine setup. Our digital systems print accurately from the very first page — eliminating costly overruns.
- Safe inks: Instead of chemical inks and additives, we use environmentally friendly, water-based inks.
- No printing plates: We completely avoid the preparation, exposure, and disposal of aluminium plates.
- Water and energy savings: GREEN BOOK’s modern printing systems are highly energy-efficient, and the process itself almost entirely eliminates water usage — a stark contrast to offset printing.
- A significantly lower CO₂ footprint: From file to finished book, our workflow produces far fewer emissions than energy-intensive offset prepress and press rooms.
GREEN BOOK advantage over offset printing
To fully grasp the revolutionary nature of GREEN BOOK, here’s a comparison with traditional offset printing:
- Waste reduction: GREEN BOOK eliminates the need for printing plates, thus avoiding the waste associated with their production and disposal.
- Eco-friendly inks: utilizes water-based inks, unlike offset printing, which relies on inks and dampening solutions containing harmful substances.
- Lower CO2 emissions: optimized production significantly reduces the carbon footprint compared to the high CO2 emissions generated by offset printing preparation and operation.
- Water conservation: digital printing with Screen TruePress systems requires almost no water, in contrast to the large amounts required for offset printing processes.
- Minimized raw material usage: precise process control eliminates start-up waste and excess production, unlike offset printing, which generates significant paper waste during machine start-up and color calibration.
- Energy efficiency: modern TruePress systems consume less energy compared to energy-intensive offset machines.
Print smart. Choose GREEN BOOK technology at Totem Printing and offer your readers a premium product that respects our planet.

Anyone interested in new technology is welcome to contact us!
Bartosz Rejnowski – tel. +48 791 791 515, email: bartosz.rejnowski@totem.com.pl
If you’re curious about GREEN BOOK and want to see how books produced with this technology look, order our sample copy!

Interested in GREEN BOOK?
Get in touch! Together, we’ll find the best solutions, advise you, and answer all your questions.